Women Killing It is a podcast where career rockstars share what has worked for them, how they got where they are today, and what they wish they knew sooner. #keepkillingit

Ep. 43: Digital Marketing Pioneer Sheryl Victor Levy Lives the Life She Wants

“I decided quite recently that my life was not going to be one big compromise. With that, I’ve embraced the joy more. I’ve embraced my family more. And I have embraced doing things, and having that bucket list, and really getting out there and living the life that I want to lead. Not with casualties, but helping others, being better to others, and really pursuing things that are meaningful.”

Funded by NYC’s City Council, Made In NYC’s mission is to support a vibrant manufacturing sector in New York City. Local manufacturing encourages entrepreneurship and innovation, creates employment opportunities for New York’s extraordinarily diverse workforce and gives the city much of its character and soul.

Assignment: Savvy Strategy was retained to develop a social media and website content infrastructure and content strategy to support on-going Made in NYC marketing as well as an 8-week paid media and PR campaign, Dreams, Jobs and…The objectives were to increase awareness of the MINYC program and re-invigorate/restructure the MINYC digital initiatives.

Services: Digital Strategy, Content Strategy, Email Marketing, Social Media Marketing and Paid and Earned Media (support).

Results: (In the first month)

• Media Impressions: 53.8 Million
• Press Coverage: New York Times, Wall Street Journal, Crain’s, New York Business Journal, WABC-TV, Bloomberg Radio, Associations Now
• Facebook: 63% increase in Likes, 2,700% increase in Engagement
• Twitter: 329% increase in Followers, 2,228% increase in Reach/Engagement
• Instagram: 44% increase in Followers

NYC’s #BigApps Competition is the premier civic tech initiative of the City of New York. Managed by the NYC Economic Development Corporation, BigApps challenges developers, designers, and entrepreneurs to create functioning, marketable tech tools that help solve pressing civic challenges over a 5-month period.

Assignment: Savvy Strategy was retained by HR&A Advisors to develop a digital marketing and partner content strategy to support key milestones and generate participation in the 5-month competition. Partners included: BMW Ventures, Howard Hughes Corporation, Mashable, Microsoft, Samsung and Yahoo!

Services: Digital Strategy, Content Strategy, Email Marketing, Influencer Outreach, Partnership Marketing, Social Media Marketing, Paid and Earned Media.

Results:

• Marketing Reach: 5.5 Million people in NYC Metro Area 
• Social Media Growth for 5 months: 31% overall
  • FB 294%
  • Twitter 21%
• Social Media #2 driver of all website and BigApps event traffic
• Social media accounted for an average of 63% (and as much as 85%) for event RSVPs and participation

Arts Brookfield invigorates public spaces through the presentation of free cultural experiences in Brookfield’s premier buildings around the world. By commissioning, producing, and presenting world-class works of art, Arts Brookfield supports creativity and innovation in the fields of music, dance, theater, film, and visual art.

Assignment: Phil & Co was retained to create a unique brand proposition to celebrate Arts Brookfield’s 25th anniversary via a fully integrated global digital marketing and social media campaign, #ArtSetFree.

Services: Content Strategy, Email Marketing, Influencer Engagement, Live Events, Social Media, Public Relations

Results:

• Over 31,000 global art submissions from 111 countries
• Social Media Reach: 11 million users
• Facebook: 518% increase
• Twitter: 127% increase
• Instagram: 418% increase
• Created influencer database: 1,400+ influencers
• Media impressions: 40Million
• Campaign was number 1 traffic driver to artsbrookfield.com

The YWCA has been at the forefront of the most critical social movements for more than 150 years — from women’s empowerment and civil rights, to affordable housing and pay equity, to violence prevention and health care.

Assignment: Phil & Co was retained by the YWCA Northeast and ultimately YWCA National to re-invigorate the 150 year-old YWCA brand as well as support the national and regional advocacy agenda via the development and implementation of a marketing and public relations strategy.

Services: Branding, Content Strategy, Communications Strategy, Social Media Strategy and Training, Public Relations, Advocacy/Community Activation

Results:

• Re-branding adopted nationally; development of a customizable digital tool kit
• 75% advocacy campaign adoption across 232 associations (as compared to 27% at onset of work)
• 15% increase in national advocacy database

Brooklyn Children’s Museum – Retained as AOR for Public Relations and Social Media services.

WNYC – Retained to write digital product business plan for podcasting, streaming and website. Provided executive/sales coaching to Underwriting staff.

Technion – Israel’s Institute of Technology. Provided Social Media, Content and Digital Marketing to support gala honoring Mayor Michael R. Bloomberg (Phil & Co.)

Shashin Festival for Japanese Photography – 1st Annual Japanese Photography Festival held at the New York Public Library. Retained for Digital Marketing and Public Relations services.

Fete Paradiso – Summer festival of French carousels, carnival activities and food held at NYC’s Governors Island. Website, Digital Strategy and Social Media services. (Phil & Co.)

Museum of the City of New York – NYC’s only official museum located at the top of Museum Mile. Digital Strategy, Content/Panel Development and E-Commerce services (Phil & Co.)

NYU Adjunct – Corporate Social Responsibility and Cause Marketing

NYWici – Board Member

Content Council – Conference Social Media Director; Conference Committee/Panel Moderator