(Alexandria, Va, October 22, 2009) — The Cable & Telecommunications Association for Marketing (CTAM) is taking a different approach to promote its annual Summit being held October 25 – 28, it’s entering the world of social media.
CTAM partnered with New York consulting firm Savvy Strategy to create and implement Internet and social media strategies promoting the Summit, which is being held in Denver. Members can now log on to Facebook, Twitter and LinkedIn to learn more about the keynote speakers, the schedule or discuss Denver’s must-sees.
“CTAM’s annual Summit was the perfect time to educate the company about the value of social media and provide strategies to not only build awareness, but to increase Summit registrants and gain new members,” said Sheryl Victor Levy, Founder and CEO of Savvy Strategy.
CTAM is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 4,000 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Solutions for Small Business initiative. For more information, go to www.ctam.com.
Planned by industry leaders, the CTAM Summit is the place to exchange ideas and think differently about marketing and technology-based products relating to the cable industry. The Summit delivers visionary insights from the industry’s leading strategic thinkers with actionable take-aways to impact companies’ business strategy.
“Social media marketing is rife with challenges,” said CTAM Senior Vice President Anne Cowan. “Savvy Strategy is helping us make it a more efficient communications conduit by analyzing the opportunity and developing a targeted plan of action. The process is enlightening and they’ve provided the CTAM team with important insights.”
Savvy Strategy, is NY-based agency that specializes in digital marketing and digital brand management. Savvy leverages the power of social media, community development and emerging technologies to generate buzz, consumer engagement, action and conversion. With a focus on entertainment, cable, youth and not-for-profit organizations, Savvy Strategy customizes a suite of services for projects big and small to meet your needs. http://www.SavvyStrategy.com
Sheryl Victor Levy