Using Augemented Reality as a Sales Tool

HP Asia Pacific Product Presentation

Want to see something super cool? Go to Total Immersion’s website to see the case study for HP’s presentation of a new product. It rocks!

Paul Donovan, Vice President and General Manager, Product Marketing Personal Systems Group, HP Asia Pacific and Japan, uses augmented reality to showcase a new range of connected products and solutions at the A New HP World event in Shanghai.

The event was held over 3 days for the international media, local partners and customers. Among the highlights were their new innovations in sound, design, HD screens and cameras and the all new WebOS, which will compete directly with the other leading mobile OS. The production incorporated embedded video and After Effects to enhance the visuals, and each demonstration was received with much applause by the audience.


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