Blogger’s Block
Image by Olivander via Flickr You haven’t heard from us in a while…well, we’d like to say it’s for good reason. Like, we just finished up a stellar engagement with DIRECTV. Or, we’ve taken on another initiative with the Skin Cancer Foundation. How about we’re going through a re-branding. Yes, like most agencies, we can […]
The Buzz of 2009
Savvy’s team got together and decided what we thought were the top tags, or, buzz words for 2009. We’ve taken the best of the Marketing, Social Media and Technology worlds and created our version of the 2009 tag cloud. Got any additions or comments — they’re welcome! So, bring ’em on! Have a Happy New […]
A Letter From Facebook Founder, Mark Zuckerberg
Image by mauricesvay via Flickr After coming off celebrating the most click-throughs, tweets and comments on our blog entry That Dirty Acronym…R.O.I., we wouldn’t be serving our audience if we didn’t give some face time to our pal, Facebook founder, Mark Zuckerberg. You may have noticed on Facebook the past few days that there’s an […]
That Dirty Acronym…R.O.I.
Return On Investment or R.O.I., has always been a challenge for Marketers. R.O.I. has been a mainstay term in the Consumer Packaged Goods industry since the birth of CPGs. R.O.I. is a mantra being uttered daily by Brand Managers at P&G and Colgate-Palmolive, but took a while to seep into other industries. It’s a term […]
In the News…
Image by heyjoewhereyougoinwiththatguninyourhand via Flickr A couple of very noteworthy announcements, debacles and funnies this week in the world of marketing and social media… First, the funny…Twitter, changes its status…According to today’s Cynopsis, “Roger, Rerun and Dwayne would be proud. Twitter is officially changing the update question it poses to its users from “What Are […]
Cable Television, Social Media & More…
Image via Wikipedia We’re just back from the CTAM Summit in Denver, CO, and it was a worthwhile and educational experience for Savvy. Having not been to the CTAM Summit in quite a few years, it felt vaguely similar to many of the Summits we had been to in the past, but had a slight […]
Important Social Media News & Articles
Image by Hammer51012 via Flickr This week really saw some positive ($) changes in the social media world. First, if you haven’t heard… Facebook is actually cash flow positive! Yep, you read that here. Finally, a bit of validation of the Social Media space for all you naysayers out there. You just gotta believe… Second, […]
The Savvy Integration Awards™
Image via Wikipedia Savvy is getting ready to make a few big announcements in the next few weeks. But in the meantime, we’d like to introduce the Savvy Integration Awards™. Right now, we’ll be giving out the Savvy Integration Awards™ out from time to time for campaigns that incorporate social media well into an overall […]