Sheryl Victor Levy

Marketing, Communications and Tourism Thought Leader

Sheryl Victor Levy joined the Museum of the City of New York in 2017 as Vice President, Marketing Communications where she currently leads Marketing, Communications, Digital, and Tourism. Previously, she led digital for Global Strategy Group, a public affairs firm in Manhattan. Prior to Global Strategy Group, Sheryl was  Senior Director of Digital Strategy for Phil & Co. for 6 years, a leading cause marketing firm in Manhattan working with nonprofits, philanthropies and companies doing good including: Brookfield Office Properties, Carnegie Corporation, Cablevision, Planned Parenthood of New York, YWCA, and the United Nations Foundation. With over 15 years experience on the agency and brand side, Sheryl spent the first part of her career leading marketing and licensing for MTV, VH1, Universal and Hearst. She has also held marketing strategy positions at Webex and USA Networks.

Sheryl is also founder of Savvy Strategy, a digital consultancy started in 2006 working with non-profits, arts and cultural institutions, NYC agencies and small businesses. Savvy provides digital and marketing strategy, public relations and social media consulting to businesses located in NYC and across the country.

Sheryl is an accomplished public speaker and instructor at New York University with a focus in cause marketing and corporate social responsibility. She is a Board member of New York Women in Communications, Advisory Board member of Urban Archive, Conference Committee member of the Content Council and is a graduate of the Roy H. Park School of Communications at Ithaca College.



Made in NYC/Pratt Center

Funded by NYC’s City Council, Made In NYC’s mission is to support a vibrant manufacturing sector in New York City. Local manufacturing encourages entrepreneurship and innovation, creates employment opportunities for New York’s extraordinarily diverse workforce and gives the city much of its character and soul.

Assignment: Savvy Strategy was retained to develop a social media and website content infrastructure and content strategy to support on-going Made in NYC marketing as well as an 8-week paid media and PR campaign, Dreams, Jobs and…The objectives were to increase awareness of the MINYC program and re-invigorate/restructure the MINYC digital initiatives.

Services: Digital Strategy, Content Strategy, Email Marketing, Social Media Marketing and Paid and Earned Media (support).

Results: (In the first month)

  • Media Impressions: 53.8 Million
  • Press Coverage:¬†New York Times, Wall Street Journal, Crain‚Äôs, New York Business Journal, WABC-TV, Bloomberg Radio, Associations Now
  • Facebook: 63% increase in Likes, 2,700% increase in Engagement
  • Twitter: 329% increase in Followers, 2,228% increase in Reach/Engagement
  • Instagram: 44% increase in Followers

View Project

NYC’s #BigApps Competition

NYC’s #BigApps Competition is the premier civic tech initiative of the City of New York. Managed by the NYC Economic Development Corporation, BigApps challenges developers, designers, and entrepreneurs to create functioning, marketable tech tools that help solve pressing civic challenges over a 5-month period.

Assignment: Savvy Strategy was retained by HR&A Advisors to develop a digital marketing and partner content strategy to support key milestones and generate participation in the 5-month competition. Partners included: BMW Ventures, Howard Hughes Corporation, Mashable, Microsoft, Samsung and Yahoo!

Services: Digital Strategy, Content Strategy, Email Marketing, Influencer Outreach, Partnership Marketing, Social Media Marketing, Paid and Earned Media.


  • Marketing¬†Reach: 5.5 Million people in NYC Metro Area
  • Social Media Growth for 5 months: 31% overall
    • FB 294%
    • Twitter 21%
  • Social Media #2 driver of all website and BigApps event traffic
  • Social media accounted for¬†an average of 63% (and as much as 85%) for event RSVPs and participation


View Project

Brookfield Office Properties – Arts Brookfield

Arts Brookfield invigorates public spaces through the presentation of free cultural experiences in Brookfield’s premier buildings around the world. By commissioning, producing, and presenting world-class works of art, Arts Brookfield supports creativity and innovation in the fields of music, dance, theater, film, and visual art.

Assignment: Phil & Co was retained to create a unique brand proposition to celebrate Arts Brookfield’s 25th anniversary via a fully integrated global digital marketing and social media campaign, #ArtSetFree.

Services: Content Strategy, Email Marketing, Influencer Engagement, Live Events, Social Media, Public Relations


  • Over 31,000 global art submissions from 111 countries
  • Social Media Reach: 11 million users
  • Facebook: 518% increase
  • Twitter: 127% increase
  • Instagram: 418% increase
  • Created influencer database: 1,400+ influencers
  • Media impressions: 40Million
  • Campaign was number 1 traffic driver to


View Project


The¬†YWCA¬†has been at the forefront of the most critical social movements for more than 150 years ‚ÄĒ from women‚Äôs empowerment and civil rights, to affordable housing and pay equity, to violence prevention and health care.

Assignment: Phil & Co was retained by the YWCA Northeast and ultimately YWCA National to re-invigorate the 150 year-old YWCA brand as well as support the national and regional advocacy agenda via the development and implementation of a marketing and public relations strategy.

Services: Branding, Content Strategy, Communications Strategy, Social Media Strategy and Training, Public Relations, Advocacy/Community Activation


  • Re-branding adopted nationally; development of a customizable digital tool kit
  • 75% advocacy campaign adoption across 232 associations (as compared to 27% at onset of work)
  • 15% increase in national advocacy database


View Project

Find me here.

Feel free to drop me a mail and we can discuss how we can work together.