The CableFax Web Awards

cablefax_224Last week, CableFAX announced their finalists in its 2010 Best of the Web Awards, honoring the cable industry’s top Web sites, online campaigns and initiatives. Winners will be announced and honored at an awards luncheon on April 28 at the Grand Hyatt in NYC. CableFAX will also salute the people behind the scenes making these initiatives shine.

Savvy will be submitting clients for the next round, but in the meantime, here’s who made the cut:

Best Ad/Series of Ads and Video

Fancast – Comcast Interactive Media – Fancast. See It For Yourself
Turner Sports/NASCAR.COM – Off the Track w/ Tony Stewart

Best Overall Websites: Cable Network ‚Äď Large

Discovery Digital Media –
G4 –
Scripps Networks –
Scripps Networks –

Best Overall Websites: Cable Network – Small and Midsize

Current Media –
Discovery Networks International – Discovery Kids Latin America

Best Overall Websites: Regional/Local Programmers

Bay News 9 –
YES Network – Best Website – Regional/Local Programmers –

Best Overall Websites: Technology & Other Vendors

ActiveVideo Networks – Launching Cloud TV‚ĄĘ
Eclipse Marketing Services, Inc. – Eclipse Marketing Services, Inc. Website Re-Design/Eclipse Marketing Services, Inc.
Metaswitch Networks – Metaswitch Networks

Blog or Series of Blogs

AMC – Mad Men Blog
Motorola – Motorola MediaExperiences2Go Blog
Travel Channel – Anthony Bourdain’s Blog

Corporate Social Responsibility/Education

Comcast and Discovery Education – Discovery Education on Demand by Comcast
Discovery Communications Planet Green – Planet Green Blue August Campaign

Online Community

Ovation Artist Community –
RAPP/Travel Channel – Hungry for More
Turner Sports – NASCAR.COM Community
WEtv and Wedding Central –’s The Locator

Email Newsletters

Turner Sports/NBA Digital – NBA Daily Playoffs Newsletter
WEtv and Wedding Central –’s WETreat Newsletter


A&E Television Network – Kill Criss Angel – The Game/A&E Television Network
A&E Television Network – The 5 Lives of Criss Angel Augmented Reality Experience/A&E Television Network
Discovery Networks International – Helium 3
SPEED – SPEED Fantasy Bid

Marketing Campaign

CNN- CNN: Black in America
Comcast Interactive Media- (CIM)/ Fancast-Fancast Fall Blitz
NBC Universal- 2008 Beijing Olympics Affiliate Website
The Outdoor Channel- Gear Up and Go

Mobile Application

AMC – AMC iPhone App
Discovery Communications – Discovery Channel iPhone App
Turner Sports/NBA Digital – NBA Game Time
PBS KIDS Sprout – Dress Chica Mobile Application
The Weather Channel Interactive – The Weather Channel Interactive iPohone Application
Travel Channel – Travel Channel GO

Original Content

BET Networks – Buppies
Discovery Communications Planet Green – Planet Green Short Form Program
ESPN – 30 for 30 Website
ESPN – Mayne Street
Scripps Networks –’s First-Time Homebuyer’s Guide
Univision Interactive Media – Vidas Cruzadas

People Awards: Blogger/Tweeter/Social Networking Facilitator

ACA – Ross Lieberman – @ROSSatACA
AMC – Blogger – John Scalzi
Zatz Not Funny – Zatz Not Funny blog – David Zatz and team

People Awards: Web Content Director

AMC – Drew Pisarra, AMC Content Director
WEtv and Wedding Central – Andrea Macey
YES Network – Web Content Director – Kevin Sullivan,

People Awards: Video Editor/Producer

AMC – Mary Novak, AMC Video Editor/Producer
YES Network – Video Editor/Producer, Joe Auriemma,

Social Media Campaign

AMC – Mad Men Yourself
BRAVO – Ultimate Virtual Viewing Party/Bravo Digital Media
CBS College Sports Network – POWERADE College Intramurals Program
Discovery Channel – FrenziedWaters
Motorola (DesignKitchen) – Share the Experience Microsite/Social Media Campaign
RAPP/Travel Channel – Kidnap! on Facebook

Supplemental Web Content

AMC – Mad Men Website
AMC – AMC’s – Supplemental Web Content
Discovery Communications – Discovery News
National Geographic Channel – Expedition Week Website
Travel Channel – Ghost Adventures Live
WWE – SummerSlam Microsite

Use of Twitter

E! –¬†Celebri-Tweet
Fuse – Twt-a-palooza/Fuze
National Geographic Channel – On Board Air Force One Twitter Campaign
Travel Channel – Travel Channel’s Man vs. Food, Social Media/Room 214

Video: Overall Use of Video

AMC – Overall Use of Video
Discovery Digital Media – Discovery Digital Media – GSN’s Newlywed Question of the Day
Turner Sports/NBA Digital – LEAGUE PASS Broadband
Travel Channel – Ghost Adventures Live

Web Marketing Campaign

Acento Advertising/Time Warner Cable – Fall Interactive Campaign
Buckeye Cable System – Buckeye Cable System Cash Code Investigation Sweepstakes
Outdoor Channel – Spring Fever
Oxygen Media – Dance your Ass Off

Web Page/Section Design

Buckeye Cable System – Buckeye Cable System Football Central
National Geographic Channel – Waking the Baby Mammoth Interactive

Web Site Design

National Geographic Channel – Human Family Tree
PBS KIDS Sprout – Sprout Online Website Design
Turner Sports – NASCAR.COM
Univision Interactive Media – Cocina
World Wrestling Entertainment – Summer Slam 2009 Micro Site
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