savvySTRATEGY was engaged by WEtv to design and produce their advertising sales desktop widget. The widget serves as an electronic media kit that streams real time information to the advertising community including: Programming Schedule, Logos, Videos, Games, Media Math Calculator and the ability to contact both their Ad Sales and Affiliate Sales contacts.
Controlled by a customized back-end CMS, the WEdget was developed using Adobe Air, and distributed to the Advertising community via thumb drive to individual users as well as via download through an online media buy comprised of online ads, sponsorship and newsletters. The WEdget was featured in the Check It Out section of the July 13th edition of Ad Age’s Newsletter. Click here to experience the widget.
Interested in learning more about developing a real-time media kit/press release widget for your company? Please email Sheryl at Sheryl@savvySTRATEGYonline.com or Terry Dagrosa at Terry.Dagrosa@digitalmarketingcollective.com
