Giving Back Through Social Media
Savvy is fortunate to be involved with a terrific non-profit called the Ubuntu Education Fund. Located in Port Elizabeth, South Africa and celebrating it’s 10th anniversary, Ubuntu reaches over 40,000 children per day with life-saving health and educational resources and services. Ubuntu held it’s 2nd annual Gala in NYC April 28, and the stars came […]
Savvy Strategy Presenting Social Media Webinar to L.I.M.A. Members
Sheryl Victor Levy will be presenting via webinar to the International Licensing and Merchandisers’ Association Members this coming Wednesday, May 6th from 12-2pm, on how to leverage Social Media to market and grow your business. Click here to learn more. The webinar is free to all L.I.M.A. members, and $95 to non-members. In attendance will […]
Rules for Communicating Your Personal Brand
Image by daveelf via Flickr I was at a spectacular Personal Branding panel recently at NYU‘s Kauffman Center, hosted by Step Up Women’s Network — which I’m a member of. The panel was moderated by Beth Schoenfeldt of Collective-E. The panelists were: Hope Hughes of Deloitte, Carla Harris of Morgan Stanley, Christine Beauchamp of Ann […]
Cable Show Wrap Up
It’s been just about 10 years since I went to my last NCTA/Cable Show. Apparently the last time I went to the show which was in Dallas, it was still in its hay day. Unfortunately, the Cable Show just didn’t feel the same to me this year, for a few reasons: The money just isn’t […]
Study: TV Is Still King
Image by mlinksva via Flickr Study: TV Is Still King. Nielsen and Ball State University‘s Center for Media Design and Sequent Partners for the Council for Research Excellence, just released a study, after spending $3.5 million, to tell us that TV is still King. It’s an interesting week to release this study, since the National […]
Tactics, Tactics…Strategy
A quick tip on how to be a better Client and Marketer.
Building Revenue Through Connection and Collaboration
Image by luc legay via Flickr A few weeks ago, I wrote a post called Business Development in Today’s Economy about the 4 Cs. Connection, Collaboration, Clients and Criteria. For this article I’m revisiting Connection and Collaboration, because they are so closely intertwined. Connection, as discussed earlier, is about reaching out not only to clients, […]
Best Thing Since Sliced Bread
Image by Rico-san via Flickr I was recently introduced by a friend and former colleague to Ted Talks. I had always known about the conference, but not that they were hosting all of the talks via video on their site. I was amazed and so excited by it. So, I went and took a look. […]