Arts Brookfield invigorates public spaces through the presentation of free cultural experiences in Brookfield’s premier buildings around the world. By commissioning, producing, and presenting world-class works of art, Arts Brookfield supports creativity and innovation in the fields of music, dance, theater, film, and visual art.
Assignment: Phil & Co was retained to create a unique brand proposition to celebrate Arts Brookfield’s 25th anniversary via a fully integrated global digital marketing and social media campaign, #ArtSetFree.
Services: Content Strategy, Email Marketing, Influencer Engagement, Live Events, Social Media, Public Relations
Results:
- Over 31,000 global art submissions from 111 countries
- Social Media Reach: 11 million users
- Facebook: 518% increase
- Twitter: 127% increase
- Instagram: 418% increase
- Created influencer database: 1,400+ influencers
- Media impressions: 40Million
- Campaign was number 1 traffic driver to artsbrookfield.com