NYC’s #BigApps Competition is the premier civic tech initiative of the City of New York. Managed by the NYC Economic Development Corporation, BigApps challenges developers, designers, and entrepreneurs to create functioning, marketable tech tools that help solve pressing civic challenges over a 5-month period.
Assignment: Savvy Strategy was retained by HR&A Advisors to develop a digital marketing and partner content strategy to support key milestones and generate participation in the 5-month competition. Partners included: BMW Ventures, Howard Hughes Corporation, Mashable, Microsoft, Samsung and Yahoo!
Services: Digital Strategy, Content Strategy, Email Marketing, Influencer Outreach, Partnership Marketing, Social Media Marketing, Paid and Earned Media.
Results:
- Marketing Reach: 5.5 Million people in NYC Metro Area
- Social Media Growth for 5 months: 31% overall
- FB 294%
- Twitter 21%
- Social Media #2 driver of all website and BigApps event traffic
- Social media accounted for an average of 63% (and as much as 85%) for event RSVPs and participation