The YWCA has been at the forefront of the most critical social movements for more than 150 years — from women’s empowerment and civil rights, to affordable housing and pay equity, to violence prevention and health care.
Assignment: Phil & Co was retained by the YWCA Northeast and ultimately YWCA National to re-invigorate the 150 year-old YWCA brand as well as support the national and regional advocacy agenda via the development and implementation of a marketing and public relations strategy.
Services: Branding, Content Strategy, Communications Strategy, Social Media Strategy and Training, Public Relations, Advocacy/Community Activation
Results:
- Re-branding adopted nationally; development of a customizable digital tool kit
- 75% advocacy campaign adoption across 232 associations (as compared to 27% at onset of work)
- 15% increase in national advocacy database