The Internet is Messy — According to David Weinberger

I recently had the privilege of hearing David Weinberger, author of The Cluetrain Manifesto speak at a New York Technology Council event at Frankfurt, Kurnit. David Weinberger is a Harvard researcher and most recently author of Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest […]

That Dirty Acronym…R.O.I.

Return On Investment or R.O.I., has always been a challenge for Marketers. R.O.I.  has been a mainstay term in the Consumer Packaged Goods industry since the birth of CPGs. R.O.I. is a mantra being uttered daily by Brand Managers at P&G and Colgate-Palmolive, but took a while to seep into other industries. It’s a term […]

A Pharma Consultant’s POV on Social Media: An Interview with Larry Rothman

As a way to continue to introduce clients to our Professional Social Media Coaching services (Savvy Social Coaching), we are offering a series of case studies on how individuals are using Social Media as a means to build their personal brand and generate leads for their business. Savvy Strategy had a chance to speak with […]

Using LinkedIn Groups for Business Development

Image via CrunchBase Well, I’m sure you’ve heard by now…LinkedIn is one of the top professional social networking tools used — along with Plaxo, Naymz and a whole host of others that are industry and geographical specific. Here are a few best practices that every professional should know: – Always make sure to complete your […]

Building Revenue Through Connection and Collaboration

Image by luc legay via Flickr A few weeks ago, I wrote a post called Business Development in Today’s Economy about the 4 Cs. Connection, Collaboration, Clients and Criteria. For this article I’m revisiting Connection and Collaboration, because they are so closely intertwined. Connection, as discussed earlier, is about reaching out not only to clients, […]

Best Thing Since Sliced Bread

Image by Rico-san via Flickr I was recently introduced by a friend and former colleague to Ted Talks. I had always known about the conference, but not that they were hosting all of the talks via video on their site. I was amazed and so excited by it. So, I went and took a look. […]

Why Big Brands Struggle With Social Media

Image via Wikipedia While I was on Twitter today, I came across this article on Mashable a few times, Why Big Brands Struggle With Social Media. It’s great, you should read it. I always look to my friends on Twitter to expose me to new and better ways to use Social Media. As a Marketer […]