Rules for Communicating Your Personal Brand
Image by daveelf via Flickr I was at a spectacular Personal Branding panel recently at NYU‘s Kauffman Center, hosted by Step Up Women’s Network — which I’m a member of. The panel was moderated by Beth Schoenfeldt of Collective-E. The panelists were: Hope Hughes of Deloitte, Carla Harris of Morgan Stanley, Christine Beauchamp of Ann […]
Cable Show Wrap Up
It’s been just about 10 years since I went to my last NCTA/Cable Show. Apparently the last time I went to the show which was in Dallas, it was still in its hay day. Unfortunately, the Cable Show just didn’t feel the same to me this year, for a few reasons: The money just isn’t […]
Study: TV Is Still King
Image by mlinksva via Flickr Study: TV Is Still King. Nielsen and Ball State University‘s Center for Media Design and Sequent Partners for the Council for Research Excellence, just released a study, after spending $3.5 million, to tell us that TV is still King. It’s an interesting week to release this study, since the National […]
Tactics, Tactics…Strategy
A quick tip on how to be a better Client and Marketer.
Building Revenue Through Connection and Collaboration
Image by luc legay via Flickr A few weeks ago, I wrote a post called Business Development in Today’s Economy about the 4 Cs. Connection, Collaboration, Clients and Criteria. For this article I’m revisiting Connection and Collaboration, because they are so closely intertwined. Connection, as discussed earlier, is about reaching out not only to clients, […]
Best Thing Since Sliced Bread
Image by Rico-san via Flickr I was recently introduced by a friend and former colleague to Ted Talks. I had always known about the conference, but not that they were hosting all of the talks via video on their site. I was amazed and so excited by it. So, I went and took a look. […]
Nielsen: Social Networking Overtakes E-mail in Popularity
Image via Wikipedia Yeah, I know, I’m behind in talking about this announcement that Nielsen made oh, like 24 hours ago. It’s like a lifetime in the digital stratosphere. This is about Social Networking overtaking email. I read that headline and I thought, “Wow”. And then my follow-up thought was “That’s no surprise!”. There are […]
Hearst Taps Yahoo Vet Khemlani as VP, Digital Media
I just have to add this — that right after I wrote my post on Why Big Brands Struggle with Social Media (see below), this announcement was made. Hearst Taps Yahoo Vet Khemlani as VP, Digital Media. I rest my case.