Cable Television, Social Media & More…
Image via Wikipedia We’re just back from the CTAM Summit in Denver, CO, and it was a worthwhile and educational experience for Savvy. Having not been to the CTAM Summit in quite a few years, it felt vaguely similar to many of the Summits we had been to in the past, but had a slight […]
The Savvy Integration Awards™
Image via Wikipedia Savvy is getting ready to make a few big announcements in the next few weeks. But in the meantime, we’d like to introduce the Savvy Integration Awards™. Right now, we’ll be giving out the Savvy Integration Awards™ out from time to time for campaigns that incorporate social media well into an overall […]
Licensing Expo, Day One
Great day yesterday at Day 1 of Licensing Expo. We saw some old brands and some new brands. Old friends and new friends. Disney is re-invigorating Mickey, which we liked seeing. We also saw a new brand like Chu the Peak Mouse, that is looking for representation to develop into a world-wide animated series. Transformers […]