The Minority Report: A Technology Crystal Ball?
My husband and I have become addicted to Netflix On Demand. I kid you not. As new parents with two careers, this is our new playground. Recently, we were watching the Minority Report with Tom Cruise, and an incredible number of technology advances — considered futuristic when the movie premiered in 2002, are now today’s […]
savvy Summer Fridays
Image by Jagrap via Flickr Gosh, don’t you love Summer Fridays? Throughout my career, I’ve been fortunate to have been at some agencies and media companies who gave us Summer Fridays…Ahhh, there’s nothing like having every other Friday off, or, getting out at 1pm. It was like leaving early from school. School’s out! But currently, […]
savvySTRATEGY Launches WEtv Desktop WEdget
savvySTRATEGY was engaged by WEtv to design and produce their advertising sales desktop widget. The widget serves as an electronic media kit that streams real time information to the advertising community including: Programming Schedule, Logos, Videos, Games, Media Math Calculator and the ability to contact both their Ad Sales and Affiliate Sales contacts. Controlled by […]
And The Saga Continues…
Image by Michael McDonough via Flickr On the heels of last week’s iPad article written by our own J.Matthew Riva, we received a comment from one of our readers saying… “As a literary agent of 35+ years, this appliance (yes appliance, not gadget) may be the saving of the book business. If the iPod had […]
The iPad…It’s Just The Beginning
Ok, so by now you have heard of Apple‘s newest gadget, the iPad, and all the jokes that surfaced inspired by its infamous name. You might ask yourself why, why wouldn’t you call it the iSlate or an other name than something that sounds like a feminine hygiene product? Well, the answer probably resides in […]
Blogger’s Block
Image by Olivander via Flickr You haven’t heard from us in a while…well, we’d like to say it’s for good reason. Like, we just finished up a stellar engagement with DIRECTV. Or, we’ve taken on another initiative with the Skin Cancer Foundation. How about we’re going through a re-branding. Yes, like most agencies, we can […]
The Buzz of 2009
Savvy’s team got together and decided what we thought were the top tags, or, buzz words for 2009. We’ve taken the best of the Marketing, Social Media and Technology worlds and created our version of the 2009 tag cloud. Got any additions or comments — they’re welcome! So, bring ’em on! Have a Happy New […]
That Dirty Acronym…R.O.I.
Return On Investment or R.O.I., has always been a challenge for Marketers. R.O.I. has been a mainstay term in the Consumer Packaged Goods industry since the birth of CPGs. R.O.I. is a mantra being uttered daily by Brand Managers at P&G and Colgate-Palmolive, but took a while to seep into other industries. It’s a term […]