savvy Summer Fridays
Image by Jagrap via Flickr Gosh, don’t you love Summer Fridays? Throughout my career, I’ve been fortunate to have been at some agencies and media companies who gave us Summer Fridays…Ahhh, there’s nothing like having every other Friday off, or, getting out at 1pm. It was like leaving early from school. School’s out! But currently, […]
And The Saga Continues…
Image by Michael McDonough via Flickr On the heels of last week’s iPad article written by our own J.Matthew Riva, we received a comment from one of our readers saying… “As a literary agent of 35+ years, this appliance (yes appliance, not gadget) may be the saving of the book business. If the iPod had […]
The iPad…It’s Just The Beginning
Ok, so by now you have heard of Apple‘s newest gadget, the iPad, and all the jokes that surfaced inspired by its infamous name. You might ask yourself why, why wouldn’t you call it the iSlate or an other name than something that sounds like a feminine hygiene product? Well, the answer probably resides in […]
The CableFax Web Awards
Last week, CableFAX announced their finalists in its 2010 Best of the Web Awards, honoring the cable industry’s top Web sites, online campaigns and initiatives. Winners will be announced and honored at an awards luncheon on April 28 at the Grand Hyatt in NYC. CableFAX will also salute the people behind the scenes making these […]
Blogger’s Block
Image by Olivander via Flickr You haven’t heard from us in a while…well, we’d like to say it’s for good reason. Like, we just finished up a stellar engagement with DIRECTV. Or, we’ve taken on another initiative with the Skin Cancer Foundation. How about we’re going through a re-branding. Yes, like most agencies, we can […]
That Dirty Acronym…R.O.I.
Return On Investment or R.O.I., has always been a challenge for Marketers. R.O.I. has been a mainstay term in the Consumer Packaged Goods industry since the birth of CPGs. R.O.I. is a mantra being uttered daily by Brand Managers at P&G and Colgate-Palmolive, but took a while to seep into other industries. It’s a term […]
In the News…
Image by heyjoewhereyougoinwiththatguninyourhand via Flickr A couple of very noteworthy announcements, debacles and funnies this week in the world of marketing and social media… First, the funny…Twitter, changes its status…According to today’s Cynopsis, “Roger, Rerun and Dwayne would be proud. Twitter is officially changing the update question it poses to its users from “What Are […]
Cable Television, Social Media & More…
Image via Wikipedia We’re just back from the CTAM Summit in Denver, CO, and it was a worthwhile and educational experience for Savvy. Having not been to the CTAM Summit in quite a few years, it felt vaguely similar to many of the Summits we had been to in the past, but had a slight […]