Reinventing Yourself
Last week I attended a “Lunch With Benefits” conference call courtesy of Step Up Women’s Network, the non-profit I’m involved with here in NYC. The call was hosted by Pamela Mitchell, the founder of the Reinvention Institute in Miami and was about “reinventing yourself” as it relates to your career. Whether you want to start […]
savvy Summer Fridays 2
Image by planetschwa via Flickr Last Friday I took a Summer Friday off, but here’s my post: I don’t know where you are today, but where I am it’s rainy and cool…not such a beautiful Summer Friday, but alas, it’s better than -20 degrees and snowing. It’s the kind of day you snuggle in with […]
savvySTRATEGY Launches WEtv Desktop WEdget
savvySTRATEGY was engaged by WEtv to design and produce their advertising sales desktop widget. The widget serves as an electronic media kit that streams real time information to the advertising community including: Programming Schedule, Logos, Videos, Games, Media Math Calculator and the ability to contact both their Ad Sales and Affiliate Sales contacts. Controlled by […]
And The Saga Continues…
Image by Michael McDonough via Flickr On the heels of last week’s iPad article written by our own J.Matthew Riva, we received a comment from one of our readers saying… “As a literary agent of 35+ years, this appliance (yes appliance, not gadget) may be the saving of the book business. If the iPod had […]
The iPad…It’s Just The Beginning
Ok, so by now you have heard of Apple‘s newest gadget, the iPad, and all the jokes that surfaced inspired by its infamous name. You might ask yourself why, why wouldn’t you call it the iSlate or an other name than something that sounds like a feminine hygiene product? Well, the answer probably resides in […]
The CableFax Web Awards
Last week, CableFAX announced their finalists in its 2010 Best of the Web Awards, honoring the cable industry’s top Web sites, online campaigns and initiatives. Winners will be announced and honored at an awards luncheon on April 28 at the Grand Hyatt in NYC. CableFAX will also salute the people behind the scenes making these […]
Blogger’s Block
Image by Olivander via Flickr You haven’t heard from us in a while…well, we’d like to say it’s for good reason. Like, we just finished up a stellar engagement with DIRECTV. Or, we’ve taken on another initiative with the Skin Cancer Foundation. How about we’re going through a re-branding. Yes, like most agencies, we can […]
That Dirty Acronym…R.O.I.
Return On Investment or R.O.I., has always been a challenge for Marketers. R.O.I. has been a mainstay term in the Consumer Packaged Goods industry since the birth of CPGs. R.O.I. is a mantra being uttered daily by Brand Managers at P&G and Colgate-Palmolive, but took a while to seep into other industries. It’s a term […]